Since 1996 the number of people taking to the Internet has carried on growing. Businesses who initially utilized online media in various brochureware websites are now establishing new and exciting ecommerce ventures. Business managers and directors have seen the savings that can be made by trading and advertising on the Internet so are increasingly willing to invest in digital media projects.

An increasing demand for Internet professionals has lead to qualifications being set up to provide industry with personnel with the most suitable skillsets. Most of these programs are aimed at existing IT professionals looking to move into a career in digital media. Because of this, a popular method of study is the online degree.