
Marketing is essentially a mix of what are commonly known as the 'Four Ps': product, place, price and promotion.
Marketing could be seen as simply a tool to inform the target market of a business of its available products and services. Although Marketing extends into many other areas of a business: from product development through market research to distribution.
Marketing is seen the most creative business skill that includes advertising and research into consumer demands and aspirations. It is a broad subject area that is particularly popular as an bachelor degree, but is also growing in demand as a masters degree.