The University of Liverpool's Specialization Track in Marketing enables business people with the skills to make critical decisions for the achieving the goals of their business or organization. Students can opt to specialize in modules in Marketing Research, Consumer Behaviour, Marketing in a Global Environment and Services Marketing.

There are four core modules in the sylabus students will study in addition to selecting three of the above modules:

  • Managing People
  • Managing Resources
  • Managing the Environment
  • Managing Change

The program also includes a final elective module that can be selected from the earlier list of specialized modules (Marketing Research, Consumer Behaviour, Marketing in a Global Environment and Services Marketing) or select one of the following:

  • Investment Strategies
  • Financial Reporting
  • Advanced Managerial Accounting
  • Quantitative Business Analysis
  • Human Resource Management
  • Business Leadership
  • Entrepreneurship
  • Advanced Concepts of e-Business

Dissertation

The final dissertation aims to provide students with an opportunity to create an original written work demonstrating understanding and integration of previous learnings.

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Also Available At This Institute

Online degree - Master of Science in Global Consumer Marketing from the University of Liverpool

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Quick Facts
AwardMBA
Course LengthUnknown
Accepts International Students?Yes
Accreditation CEL (European Foundation for Management Development)
Type of InstituteUniversity
Year Institute Established1881

The University of Liverpool is one of the UK's best red brick universities and has educated eight Nobel Prize winners.