International Marketing Management

 (PGCert)

The Masters International Marketing Management degree programme at the Aberdeen Business School is suitable for marketing professionals, students and other managers and we have local, national and international students studying on the course.

The international marketing perspective incorporating e-marketing techniques, is particularly popular and appealing. Another real advantage is the flexible learning approach of this course which allows you to choose your own mode of study and you can exit with a postgraduate certificate, diploma or masters level qualification.

The marketing programme at Aberdeen Business School is focused in improving your career prospects both nationally and internationally along with the opportunity to study a postgraduate level marketing degree at one of the UK's top rated, AMBA approved universities.

The range of management subjects, appropriate for a masters level qualification, in this challenging course prepares the student for middle and higher level management.

Another advantage of the course is that, during your studies, there are always opportunities to hone your marketing skills by entering competitions, both nationally and internationally. This is an excellent way to test your knowledge and competency and to get a more in depth knowledge of the world of marketing. In 2007, one of our students, Ainslie Harris, was a Finalist in The Marketing Excellence Awards Scotland. This prestigious competition is run by the Marketing Society and she was nominated within the Student Marketer Of The Year category.

The course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It encompasses both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach and aims to equip you with:

• A comprehensive and up-to-date understanding of marketing and its key functional areas, including key theories and concepts
• The ability to apply a significant range of professional skills, practices and techniques in marketing
• The ability to analyse, plan and undertake effective leadership and executive decision-making
• The ability to communicate effectively within their marketing discipline, including both people-related communication and teamwork and the use of financial and other management information
• Undertake a research project